TIFFANY'S DIARY

Using marketing & strategy to shape social change

Tiffany Lukman is a junior at Babson College concentrating in marketing and strategy. With a passion for harnessing the power of social media to share compelling narratives and foster a sense of community, her journey has been driven by a desire to create positive change.

UNiversity canterbury business school intern

After winning the KIWI Challenge, my team, IlmuKita (consisting of 3 individuals), got to intern at the university. We presented our findings (research paper) on understanding the Indonesian market.

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campaign management

I created a summary pitch deck for Pinkberry's campaign, featuring Emily in Paris’ licensed perfumes.

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ENTREPRENEURIAL ORG

I was invited as a speaker at the Youth Craft for Asia conference to talk about my social enterprise. Learn more about Corns of Love from a video interview created by the committee.

Key Skills:

Event Coordination
Market Research
Interpreting data from first-party sources
Design
Branding
Social entrepreneurship

Business analytics

KPI Dashboard - Computer Science IB Class Project

Check out the video here!

As part of my class project, I created a Key Performance Indicator Dashboard on Netbeans using Java (programming language)

Problem: Pinkberry’s data analysis employee has to manually make sense of the data by turning it into graphs and tables, which is time consuming.

Solution: Create a program where the Excel file can be directly imported to the program, and then generate different graphs about Pinkberry’s performance.

Check out snippets of the code here

entrepre-neurial + DESIGN

I crafted a pitch deck with a moodboard and logo for my startup that links restaurants with organizations to minimize food waste. Check it out!

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IDEATION & PPT

I created a slide deck for the new launch of their Enakara karage product, condensing key information into a pitch deck for internal + external purposes

Check it out here!

I also created a slide deck on how they can rebrand their “Ready to Drink” items. Additionally, I brainstormed co-marketing strategies

Check it out here!